In this essay I argue that theory in psychology need not be mystifying to non-theorists. I use feminist postmodern theory and the discourses of masculinity to demonstrate how theory can facilitate the exploration of questions and reveal what has been marginalized and obscured. My premise is further illustrated by an examination of the male sex drive discourse. I suggest in conclusion that the question in any theory is always about the choice of question. 2012 APA, all rights reserved).